European Journal of Marketing: Volume 56 Issue 7

Re-examining age-related loyalty for low-involvement purchasing

Philip Mecredy, Malcolm Wright, Pamela Feetham, Philip Stern

Previous research on age-related loyalty is sparse, contradictory and suffers from methodological limitations and criticisms. This study aims to apply two methodological advances…

From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement

Samaneh Torkzadeh, Mohammadali Zolfagharian, Atefeh Yazdanparast, Dwayne D. Gremler

Customer engagement (CE) literature features divergent definitions and conceptualizations. To clarify its meaning, antecedents and outcomes, this paper aims to propose that…

What makes a product vintage? Investigating relationships between “consumer pastness,” scarcity and purchase intentions toward vintage products

Aaron Schibik, David Strutton, Kenneth Neil Thompson

This purpose of this study is to develop actionable marketing insights regarding why consumers might elect to purchase vintage products. A concept called consumer pastness is…

Slicing vs chunking product-harm crisis: antecedents and firm performance implications

Ljubomir Pupovac, François Anthony Carrillat, David Michayluk

The high prevalence of product-harm crises (PHC) represents a continuing challenge to which firms sometimes react by announcing several smaller recalls (i.e. slicing) but at other…

My dear handbags: materiality and networked constellations of consumption collections

Jamal Abarashi, Prabash Aminda Edirisingha

The purpose of this paper is to go beyond the market–consumer intersection and investigate consumer collecting as a network constellation, which includes a range of material and…

How posting in social networks affects employee-based brand equity

Andreas Hesse, Holger J. Schmidt, Ronja Bosslet, Mariella Häusler, Aileen Schneider

Though employees are important stakeholders of a brand, their role in building brand equity has long been neglected. This study aims to deepen the understanding of employees’…

Customer engagement with service providers: an empirical investigation of customer engagement dispositions

Max Sim, Jodie Conduit, Carolin Plewa, Janin Karoli Hentzen

While businesses seek to engage customers, their efforts are often met with varied results, as some customers are more predisposed to engage than others. Understanding customers’…

Encouraging product reuse and upcycling via creativity priming, imagination and inspiration

Liudmila Tarabashkina, Alua Devine, Pascale G. Quester

Consumers seldom consider end-use consumption (reuse or upcycling) when products reach the end of their lifecycle. This study shows that end-use consumption can be encouraged if…

When does service employee’s accent matter? Examining the moderating effect of service type, service criticality and accent service congruence

Sally Rao Hill, Alastair G. Tombs

The purpose of this study is to further our understanding of the effects of service employees’ accents on service outcomes and to investigate the boundary conditions of service…

Brand hate: a literature review and future research agenda

Rahila Aziz, Zillur Rahman

A conceptual confusion has evolved in brand hate (BH) research mainly due to multiple conceptualizations, models and constructs in the field. As such, there is an urgent need to…

Exploring the dark side of integrity: impact of CEO integrity on firms’ innovativeness, risk-taking and proactiveness

Prachi Gala, Saim Kashmiri

This study aims to examine the effect of chief executive officer (CEO) integrity on organizations’ strategic orientation. The authors propose that CEOs who have high degrees of…