European Journal of Marketing: Volume 55 Issue 8

You have got items to show off your pride: the effects of pride on preference for attention-grabbing products

Hee-Kyung Ahn, Seung-Hwa Kim, Wen Ying Ke

This study examines the impact of incidental pride on consumer preference for attention-grabbing products. This effect is mediated by the desire to gain attention. This study also…

Contagious endowment effects across transactions

Tae-Hyung Pyo, JaeHwan Kwon, Thomas Gruca, Dhananjay Nayakankuppam

The endowment effect is arguably one of the most robust phenomena documented in economics, behavioral decision theory and consumer research. However, the endowment effect has…

In-app advertising: a two-step qualitative comparative analysis to explain clicking behavior

Jens Mattke, Christian Maier, Lea Reis, Tim Weitzel

Individuals only click on a very small fraction of the in-app advertisements (ads) they are exposed to. Despite this fact, organizations spend generously placing in-app ads…

Revisiting the effects of anthropomorphism on brand relationship outcomes: the moderating role of psychological disposition

Kuan-Ju Chen, Jhih-Syuan Lin

Given the thriving attention paid to brand personification in marketing, this paper aims to delve into consumers’ psychological traits that may moderate the positive…

The experience of regret in small business failure: who’s to blame?

Sara Quach, Scott K. Weaven, Park Thaichon, Debra Grace, Lorelle Frazer, James R. Brown

Framed within the theoretical domain of attribution theory, this study aims to investigate the antecedents of experienced regret following an entrepreneur’s business failure…

How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness

Christian V. Baccarella, Lukas Maier, Kai-Ingo Voigt

The purpose of this paper is to provide the first empirical evidence on how consumption-supportive packaging functionality influences consumers’ purchase intentions…

Past, present, and future research on self-service merchandising: a co-word and text mining approach

Francisco Muñoz-Leiva, María Eugenia Rodríguez López, Francisco Liebana-Cabanillas, Sérgio Moro

This study aims to discern emerging trends and provide a longitudinal perspective on merchandising research by identifying relationships between merchandising-related…

Exploring the motivations to participate in an online brand community: a study of 7–11-year-old children

Robert James Thomas, Gareth Reginald Terence White, Anthony Samuel

The purpose of this research is to understand what motivates 7–11-year-old children to participate in online brand communities (OBCs). Prior research has concentrated on…

Internal communication and the development of customer-oriented behavior among frontline employees

Ahmed Shahriar Ferdous, Michael Polonsky, David Hugh Blore Bednall

Frontline employees (FLEs) are a key source of competitive advantage for organizations and have a significant impact on the quality of customer–firm interactions. This study aims…

(Dis)satisfied with your choices? How to align online consumer’s self-awareness, time pressure and self-consciousness

Chin-Ching Yin, Yi-Ching Hsieh, Hung-Chang Chiu, Jhih-Ling Yu

The purpose of this paper is twofold. First, this study applies social presence theory to explore the influences of public self-awareness on consumers’ choice inconsistency and…