European Journal of Marketing: Volume 55 Issue 3

Placing products in humorous scenes: its impact on brand perceptions

Fanny Fong Yee Chan, Ben Lowe

This study aims to extend the literature on marketing communications by exploring the effect of placing products in humorous scenes. It aims to ascertain the prevalence of…

Defending the frontier: examining the impact of internal salesperson evasive knowledge hiding on perceptions of external customer outcomes

Nawar N. Chaker, Edward L. Nowlin, Doug Walker, Nwamaka A. Anaza

Salespeople frequently face the predicament of wanting to protect their market knowledge from coworkers while not appearing recalcitrant. Considering the choice of disclosing…

Caught in the crossfire: reactions to persistent mortality salience

Fernando R. Jiménez, Edward Ramirez, Art Diaz

The purpose of this study is to draw on terror management theory (TMT) to explore the impact of pervasive mortality cues on consumer behaviour as a result of residing in a…

Consumer suggestion sharing: helpful, pragmatic and conditional

Thomas A. Burnham, Garret Ridinger, Anne Carpenter, Laee Choi

Consumers who share their suggestions with firms contribute valuable knowledge and both exhibit and reinforce positive customer engagement. Yet, the motivational antecedents of…

The long-term erosion of repeat-purchase loyalty

John G. Dawes, Charles Graham, Giang Trinh

The study investigates the long-term erosion of repeat-purchase loyalty among consumers who purchase brands in a one-year base period.

Gaining insights into why professionals continue or abandon pro bono service

Paul G. Patterson, Janet R. McColl-Kennedy, Jenny (Jiyeon) Lee, Michael K. Brady

The purpose of this study is to empirically examine the personal/situational and business factors that encourage or discourage pro bono service of professionals based on the…

Dissociative threat: underperforming to distance the self from undesirable groups

Mohammed El Hazzouri, Sergio W. Carvalho, Kelley Main

This study aims to introduce the concept of dissociative threat, which is the fear of being associated with an undesirable (dissociative) group as a result of demonstrating…

Measuring customer experience management and its impact on financial performance

Richard R. Klink, Jason Q. Zhang, Gerard A. Athaide

With the considerable attention given to customer experience (CX) today, customer experience management (CXM) has been touted as one of the most promising management approaches…

The unwitting corruption of broadening of marketing into neoliberalism: a beast unleashed?

Nikhilesh Dholakia, Aras Ozgun, Deniz Atik

This paper aims to uncover links, overlaps and influence flows across two seemingly unrelated historical processes – the broadening of the marketing concept and the rapid rise of…

Investigating country image influences after a product-harm crisis

Roberta Carolyn Crouch, Vinh Nhat Lu, Naser Pourazad, Chen Ke

Although international product-harm crises have become more common, the influence of the country image (CI) associated with foreign goods in such crises remains under researched…

“Toxic friends”? The farther away, the less stressful: the impact of social distance to a dissociative group on consumer choices

Na Wen, Wenxia Guo

This paper aims to extend and complement research on reference groups by suggesting that two distinct types of dissociative groups – specifically, a near versus distant…

Understanding influences on consumers’ dietary stress in healthy food buying

Torben Hansen, Thyra Uth Thomsen

This study aims to investigate relationships among body mass index (BMI), socioeconomic variables, dietary self-efficacy and consumer dietary stress in healthy food buying and…