European Journal of Marketing: Volume 53 Issue 7

The moderating role of customer engagement experiences in customer satisfaction–loyalty relationship

Rakhi Thakur

This study aims to examine the moderating role of customer engagement experiences in satisfaction–loyalty relationship in the digital business environment. This paper looks at…

A goal-directed interactionist perspective of counterfeit consumption: The role of perceived detection probability

Gavin Jiayun Wu, Richard P. Bagozzi, Nwamaka A. Anaza, Zhiyong Yang

To provide a keener understanding of consumers’ decision-making processes and motivations regarding deliberate counterfeit consumption, this paper aims to integrate insights from…

The role of marketing capability in linking CSR to corporate financial performance: When CSR gives positive signals to stakeholders

Sean Yim, Young Han Bae, Hyunwoo Lim, JaeHwan Kwon

The authors use signaling theory in proposing a conceptual framework that simultaneously incorporates both the mediating effects of corporate reputation (CR) and the moderating…

Consumption-oriented engagement in social network sites: Undesirable influence on personal well-being

Hillbun Ho, Kenichi Ito

Mounting empirical evidence shows that engagement in social network sites (SNSs) could have a negative impact on users’ personal well-being. However, studies of the undesirable…

Olfactory cues and purchase behavior: consumer characteristics as moderators

Kaisa Sandell

This study aims to examine the relationship between consumer characteristics and the effectiveness of olfactory cues on purchase behavior.

The influence of place on health-care customer creativity

Hannah Snyder, Lars Witell, Mattias Elg, Janet R. McColl-Kennedy

When using a service, customers often develop their own solutions by integrating resources to solve problems and co-create value. Drawing on innovation and creativity literature…

When free gifts hurt the promoted product: The influence of product-gift fit on activating persuasion knowledge and devaluating the promoted product

Yookyung Park, Youjae Yi

The present study aims to demonstrate that providing a free gift upon purchase may induce consumers to devaluate the main product promoted with the offer. The mediating role of…

Drivers and inhibitors of national stakeholder engagement with place brand identity

Riza Casidy, Jessica Helmi, Kerrie Bridson

This paper aims to explore the factors that drive and inhibit national stakeholder organisations’ engagement with an established an umbrella place brand identity (PBI) in the…

Impairment effects of creative ads on brand recall for other ads

Hyun Seung Jin, Gayle Kerr, Jaebeom Suh

The creativity-based facilitation effect, well documented by previous research, shows that creative advertisements (ads) are more memorable than regular (or less creative) ads…

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