European Journal of Marketing: Volume 53 Issue 6

Guest editorial

Ben Lowe, Yogesh Dwivedi, Steven Peter D'Alessandro

Immediacy pandemic: consumer problem-solving styles and adaptation strategies

Mohammadali Zolfagharian, Atefeh Yazdanparast

This paper aims to delve into the complexity and multiplicity of consumer experiences in relation to mobile and virtual technology, and provides a lived-experience account of the…

The influence of acceptance and adoption drivers on smart home usage

Marco Hubert, Markus Blut, Christian Brock, Ruby Wenjiao Zhang, Vincent Koch, René Riedl

This study aims to develop a comprehensive adoption model that combines constructs from various theories and tests these theories against each other. The study combines a…

New technological attributes and willingness to pay: the role of social innovativeness

Orsolya Sadik-Rozsnyai, Laurent Bertrandias

Integrating new technological attributes into existing products is a common way to innovate and is supposed to meet consumers’ functional needs. This paper aims to demonstrate how…

User participation and valuation in digital art platforms: the case of Saatchi Art

Jin Woo Lee, Soo Hee Lee

The purpose of this paper is to examine the impact of digital platforms on the contemporary visual art market. Drawing on the theoretical insights of the technology acceptance…

As the record spins: materialising connections

Karen V. Fernandez, Michael B. Beverland

The purpose of this paper is to examine how the material nature of legacy technology makes its users passionately prefer it over its digital alternatives.

Consumer emotional brand attachment with social media brands and social media brand equity

Abhishek Dwivedi, Lester W. Johnson, Dean Charles Wilkie, Luciana De Araujo-Gil

The ever-growing popularity of social media platforms is evidence of consumers engaging emotionally with these brands. Given the prominence of social media in society, the purpose…

Co-creating value in online innovation communities

Hande Akman, Carolin Plewa, Jodie Conduit

Online innovation communities are central for many organizations seeking to advance their innovation portfolio. While these communities rely on consumers to collaborate in the…

Social networking from a social capital perspective: a cross-cultural analysis

Anjala S. Krishen, Mark A.A.M. Leenders, Siva Muthaly, Marta Ziółkowska, Michael S. LaTour

Using social capital theory (SCT), the purpose of this research is to determine the success of social networking in societies that may be lower in social capital, for example in…

Consumers and technology in a changing world: the perspective from subsistence marketplaces

Madhubalan Viswanathan, Arun Sreekumar

The purpose of this paper is to provide a perspective on consumers and technology in a changing world using insights gained from subsistence marketplaces. Consumers in a changing…