European Journal of Marketing: Volume 53 Issue 5

Social representations of marketing work: advertising workers and social media

Robert Cluley, William Green

Informed by social representation theory, the study aims to explore how marketing workers represent their activities on social media.

Freedom makes you lose control: Executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness

Emma Beuckels, Snezhanka Kazakova, Veroline Cauberghe, Liselot Hudders, Patrick De Pelsmacker

Past research suggests that heavy media multitaskers (HMMs) perform worse on tasks that require executive control, compared to light media multitaskers (LMMs). This paper aims to…

The direction of the response scale matters – accounting for the unit of measurement

Thomas Salzberger, Monika Koller

Psychometric analyses of self-administered questionnaire data tend to focus on items and instruments as a whole. The purpose of this paper is to investigate the functioning of the…

Actions for relationship value: a mission impossible?

Kristin B. Munksgaard, Kirsten Frandsen

The form and content of relationship value dominates the literature. This paper contributes by studying companies’ actions based on their value perceptions, a field which has…

The more I err, the less I pay: Effect of firm recall experience, firm type and recall severity on remedy to consumers

Etayankara Muralidharan, Hari Bapuji, Manpreet Hora

This study aims to investigate the effects of firm characteristics and crisis characteristics on remedies offered to consumers by firms in the event of a product recall crisis.

Recycling cooperation and buying status: Effects of pure and competitive altruism on sustainable behaviors

Diego Costa Pinto, Márcia Maurer Herter, Patrícia Rossi, Walter Meucci Nique, Adilson Borges

This study aims to reconcile previous research that has provided mixed results regarding motivation for sustainable behaviors: pure altruism (cooperation) or competitive altruism…

Role of navigational ability in website visit duration

Amit Bhatnagar, Atish P. Sinha, Arun Sen

Online search effort is routinely measured by the duration of visit at the website as obtained from clicksream data or surveys. Measuring search effort by the time spent at a…

“We don’t all see it the same way”: The biasing effects of country-of-origin and preference reversals on product evaluation

Rania W. Semaan, Stephen Gould, Mike Chen-ho Chao, Andreas F. Grein

Country-of-origin (COO) effects on product evaluations have been widely applied in international marketing, albeit with mixed results. One stream of research values its importance…

Men and their groomed body: Understanding personal grooming as both a discursive and embodied practice

Chihling Liu

This study aims to offer insights into the embodied concerns that underpin men’s personal grooming practices through which they experience their body as the “existential ground of…