European Journal of Marketing: Volume 53 Issue 3

Guest editorial

Gary Sinclair, Mike Saren

Marketing madness or financial folly?: Implementing equity crowdfunding in the record industry

Jordan Robert Gamble

The purpose of this paper is to explore the implementation of equity crowdfunding (ECF) within the record industry in terms of challenges and opportunities, in addition to the…

Why “majors” surge in the post-disruptive recording industry

Johan Kask, Christina Öberg

The recording industry has gone through a far-reaching disruption, but the major record companies from the past continue to surge. The following question is addressed: Why has…

Co-constructing loyalty in an era of digital music fandom: An experiential-discursive perspective

Chinedu James Obiegbu, Gretchen Larsen, Nick Ellis, Daragh O’Reilly

This paper aims to answer the following question: How can a discursive approach to how music fans construct loyalty in a digital context contribute to a theoretical understanding…

Soundtracking: music listening practices in the digital age

Christian Fuentes, Johan Hagberg, Hans Kjellberg

The purpose of this paper is to further develop the conceptualization of music consumption in the digital age by examining how contemporary music listening is interweaved with…

The effect of music tempo on consumer impatience in intertemporal decisions

Kyu Kim, Gal Zauberman

This paper aims to examine the effect of music tempo on impatience in intertemporal tradeoff decisions. It finds that fast (vs slow) tempo music increases impatience. This occurs…

Experiencing nostalgia through the lens of life satisfaction

Leila Khoshghadam, Elika Kordrostami, Yuping Liu-Thompkins

This paper aims to examine the role of life satisfaction in consumers’ reaction to nostalgic music in an advertisement in terms of attitude toward the brand and purchase…

Consuming material authenticity in the age of digital reproduction

Christina Goulding, Maud Derbaix

This paper aims to examine how and why an “old” technology and mode of consumption – vinyl records, which should have become obsolete – has managed not only to survive but also…