European Journal of Marketing: Volume 50 Issue 11

Brickbats and bouquets for marketing

Philip J. Kitchen, Jagdish N. Sheth

The purpose of this paper is to consider the development and application of marketing theory and practice over time and its current status. The terms “brickbats” and “bouquets”…

How to use C-OAR-SE to design optimal standard measures

John R. Rossiter

This paper aims to extend Rossiter’s C-OAR-SE method of measure design (IJRM, 2002, p. 19, p. 4, pp. 305-335; EJM, 2011, p. 45, p. 11, p. 12, pp. 1561-1588) by proposing five…

Measurement in the social sciences: where C-OAR-SE delivers and where it does not

Thomas Salzberger, Marko Sarstedt, Adamantios Diamantopoulos

This paper aims to critically comment Rossiter’s “How to use C-OAR-SE to design optimal standard measures” in the current issue of EJM and provides a broader perspective on…

The role of C-OAR-SE in marketing measurement

Lars Bergkvist

This paper aims to offer a comment on Rossiter’s C-OAR-SE article and suggests future developments for the practical application of C-OAR-SE that would promote its usage and…

Welcome to the desert of the real: reality, realism, measurement, and C-OAR-SE

Nick Lee, John Cadogan

This paper provides a balanced commentary on Rossiter’s paper “How to use C-OAR-SE to design optimal standard measures” in this issue of the “European Journal of Marketing”. It…

Editorial: the impact of marketing on children’s well-being in a digital age

Caroline Oates, Leah Watkins, Maree Thyne

The impact of advertising on children’s psychological wellbeing and life satisfaction

Suzanna J. Opree, Moniek Buijzen, Eva A. van Reijmersdal

It is generally believed that children’s advertising exposure decreases life satisfaction. This paper aims to investigate whether and how it does by examining the relation between…

Young consumer-brand relationship building potential using digital marketing

Nicolla Confos, Teresa Davis

This paper aims to examine branding strategies directed at child consumers, used by six high fat, sugar and salt food brands across three different digital marketing platforms. It…

Young consumers’ brand communications literacy in a social networking site context

Margaret-Anne Lawlor, Áine Dunne, Jennifer Rowley

While substantial scholarly attention has been given to children’s understanding of advertising in the context of traditional advertising channels, there is a gap in the…

The socio-materiality of parental style: Negotiating the multiple affordances of parenting and child welfare within the new child surveillance technology market

Shona M. Bettany, Ben Kerrane

This study aims to offer understanding of the parent – child relationship by examining, through a socio-material lens, how one aspect of the new child surveillance technology…