European Journal of Marketing: Volume 47 Issue 3/4

Revisiting the role stress‐commitment relationship: Can managerial interventions help?

The purpose of this paper is to investigate the moderating influences of empowerment and professional development on role stress‐commitment relationships, while examining and…

Constructing luxury brands: exploring the role of consumer discourse

The aim of this paper is to offer a discursive perspective on luxury brand consumption.

A grounded theory of the corporate identity and corporate strategy dynamic: A corporate marketing perspective

This article has an explicit purpose of making a theoretical contribution to the issue of senior management cognitions of the corporate identity/corporate strategy interface. The…

Learning about customers: Managing B2B alliances between small technology startups and industry leaders

The aim of this paper is to gain a better understanding of how small technology start‐ups learn about a key customer in the context of B2B relationships, and to propose a model of…

Service employees and customer phone rage: an empirical analysis

In an era in which two‐thirds of interactions between firms and customers occur by telephone communications, the impact of customer telephone rage on employees' service‐related…

Will normal‐sized female models in advertisements be viewed as positively as small‐sized models?

Despite the call from the public domain to use normal‐sized models (NM) in advertising and the fact of the recent movement in the practitioner's domain concerning the use of NM…

Shared or non‐shared?: Children's different consumer socialisation experiences within the family environment

The purpose of this paper is to examine children's consumption experiences within families in order to investigate the role that different family environments play in the consumer…

Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior

The purpose of this paper is to develop and test a model that focuses on the cultural drivers and trust outcomes of consumer perceptions on issues pertaining to the unethical…

Consuming spirituality: the pleasure of uncertainty

Although consumption of spirituality and growth of the market in this area have been well documented, it has been largely neglected in marketing. Existing literature exploring…

Factors influencing consumer evaluations of gift promotions

The aim of this paper is to shed light on the determinants of consumers' evaluations and purchase intentions of gift promotions. Factors analysed relate to the promoted product…

Fame and fortune: a conceptual model of CEO brands

This conceptual paper examines the notion of CEO brands and the problems that arise if they are misaligned with company brands. Previous research examines product, company and…

The effect of relationship desire on consumer‐to‐business relationships

Much of the success of a relationship marketing program rests on the consumers' choice to participate in a service relationship in the first instance. The purpose of this study is…

Sales manager support: fostering emotional health in salespeople

The purpose of this paper is to examine the role of sales manager support in promoting the subjective well‐being of salespeople as well as the function of the sales manager in…

The role of affiliation, attractiveness and personal connection in consumer‐company identification

The purpose of this paper is to examine how consumers' personality (i.e. motivation for affiliation) and their perceptions about the company (i.e. identity attractiveness) and the…

Does the duplication of viewing law apply to radio listening?

There has been long‐standing interest in the duplication of audience between media vehicles, starting with work by Agostini and later developed by Goodhardt, Ehrenberg and Collins…

Consumer Society: Critical Issues and Environmental Consequences