European Journal of Marketing: Volume 45 Issue 5

Dealing with social desirability bias: an application to charitable giving

Zoe Lee, Adrian Sargeant

This paper aims to address the issue of survey distortion caused by one of the most common and pervasive sources of bias, namely social desirability bias (SDB). Despite 50 years…

Relationship quality and giving behaviour in the UK fundraising sector: Exploring the antecedent roles of religiosity and self‐construal

Dionysis Skarmeas, Haseeb A. Shabbir

The current study aims to examine the extent to which donor religiosity and self‐construal encourage the development of donor‐perceived relationship quality and intention to give…

Self‐congruity and volunteering: a multi‐organisation comparison

Melanie Randle, Sara Dolnicar

The purpose of this paper is to examine whether individuals who prefer different volunteering organisations have different self‐concepts, whether individuals perceive their…

Social marketing, individual responsibility and the “culture of intoxication”

Isabelle Szmigin, Andrew Bengry‐Howell, Christine Griffin, Chris Hackley, Willm Mistral

Social marketing initiatives designed to address the UK's culture of unhealthy levels of drinking among young adults have achieved inconclusive results to date. The paper aims to…

Understanding the antecedents to public interest and engagement with heritage

Heath McDonald

Attempts to increase public participation in heritage‐related activities have had mixed success. This research seeks to understand the degree to which people value heritage, what…

Markets, music and all that jazz

Krzysztof Kubacki, Robin Croft

In recent years there has been a welcome growth of interest in learning how artists understand, engage with and respond to aspects of business practice such as marketing. In the…

Internationalisation of Korean performing arts: A case study analysis

Ian Fillis, Boram Lee

The purpose of this research is to focus on the internationalisation process and experiences of Korean theatre companies. Factors investigated include cultural issues impinging on…

Non-profit, social, arts and heritage marketing

Roger Bennett, Finola Kerrigan, Daragh O'Reilly

Special issue on social marketing, social change