European Journal of Marketing: Volume 44 Issue 7/8

Consumer animosity, economic hardship, and normative influence: How do they affect consumers' purchase intention?

Yu‐An Huang, Ian Phau, Chad Lin

This paper aims to examine the concept of “consumer animosity”, model its antecedents, and assess its influence on intention to purchase.

Building and measuring employee‐based brand equity

Ceridwyn King, Debra Grace

The purpose of this paper is to present the first known empirically‐tested model of Employee Based Brand Equity (EBBE). In doing so, it seeks to provide insight into how…

Selecting distribution channel strategies for non‐profit organizations

Xuan Zhao, Run H. Niu, Ignacio Castillo

The purpose of this paper is to better understand the selection of a distribution channel strategy for a non‐profit organization selling products or services to its end customers.

A new understanding of satisfaction model in e‐re‐purchase situation

Hong‐Youl Ha, Swinder Janda, Siva K. Muthaly

The purpose of this paper is to investigate the satisfaction consequences in repurchase situations.

The formation and effect of attitude importance in professional sport

Mark P. Pritchard, Daniel C. Funk

Current research has largely overlooked importance as a meta‐attitude consumers develop from related judgments. Drawing from observations by consumer theorists and attitude…

SME brand building and management: an exploratory study

Martine Spence, Leila Hamzaoui Essoussi

The purpose of this paper is to assess brand identity, equity and brand management in SMEs.

Countering negative country‐of‐origin effects: The role of evaluation mode

Po‐Young Chu, Chia‐Chi Chang, Chia‐Yi Chen, Tzu‐Yun Wang

As multinational firms seek to acquire competitive cost advantages through global sourcing, it is also important for them to develop effective strategies to reduce possible damage…

Defensive strategy framework in global markets: A mental models approach

Fahri Karakaya, Peter Yannopoulos

The purpose of this study is to develop a conceptual framework for defensive strategy by integrating market entry modes and the typology of firms suggested by Day and Nedungandi…

Self‐concept, emotions and consumer coping: Smoking across Europe

Kathy Hamilton, Louise Hassan

Whereas much previous research focuses on the ways consumers strive to gain social approval, consumption that may result in social disapproval must be considered. In order to do…

Shipper‐carrier integration: Overcoming the transparency problem through trust and collaboration

Trond Hammervoll, Eirill Bø

This paper aims to report on the efforts of a wholesaler in overcoming one of the main barriers to successful marketing channels – namely the “transparency problem”.

Segmentation in social marketing: Insights from the European Union's multi‐country, antismoking campaign

Gianfranco Walsh, Louise M. Hassan, Edward Shiu, J. Craig Andrews, Gerard Hastings

In 2005, the European Union launched a four‐year antismoking television advertising campaign across its 25 Member States. This study aims to evaluate the second and third years…

The role of satisfaction, norms and conflict in families' eating behaviour

Svein Ottar Olsen, Klaus G. Grunert

The purpose of this study is to analyse the relationship between satisfaction and consumer behaviour by proposing and testing a model of how moral and social influences interact…

Consumer responses to brand extensions: a comprehensive model

Eva Martínez, José M. Pina

This paper aims to understand the reciprocal spill‐over effects of brand extensions by testing a comprehensive model that gathers both the brand extension evaluation process and…

The political role of government‐sponsored social marketing campaigns

Effi Raftopoulou, Margaret K. Hogg

The purpose of this paper is to demonstrate the political functions of government‐sponsored social marketing campaigns aimed at changing citizens’ behaviour and to argue for the…