European Journal of Marketing: Volume 44 Issue 6

Brief reflections

Nick Lee, Gordon Greenley

The purpose of this editorial is to explicitly recognise the first issue of EJM completely made up of submissions received under the new editorial team of Lee and Greenley…

Towards a new model of “customer compliance” service provision

Edward Kasabov, Alex J. Warlow

In the last ten years, businesses taking advantage of market deregulation, call‐centre, intranet and internet technology have broken traditional marketing norms and path‐dependent…

Fraudulent consumer returns: exploiting retailers' return policies

Lloyd C. Harris

Although dysfunctional behaviors by customers is increasingly being recognized by both scholars and practitioners, “illegitimate” complaining, in the form of fraudulent returns by…

How price image dimensions influence shopping intentions for different store formats

Stephan Zielke

The purpose of this paper is to analyse how five price image dimensions influence shopping intentions for different store formats.

The performance implications of company‐salesperson corporate brand misalignment

Tatiana Anisimova, Felix T. Mavondo

Global competition has increased a manufacturer focus on relationships and optimization of internal processes within channels of distribution. One of the central themes of channel…

Consumer cynicism: antecedents and consequences

Matthew Chylinski, Anna Chu

By examining the behaviours of cynical consumers and the factors that give rise to them, the paper's aim is to highlight the potential impact of consumer cynicism on firms and to…

The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction

Gianfranco Walsh, Vincent‐Wayne Mitchell

Consumer sovereignty assumes that consumers have adequate product information and are able to understand that information in order to make an informed choice. However, this is not…

Double jeopardy in brand defection

Malcolm Wright, Erica Riebe

The purpose of this paper is to test whether brand defection shows double‐jeopardy effects, and whether stochastic models provide useful benchmarks of expected brand defection…

Alternative explanations of online repurchasing behavioral intentions: A comparison study of Korean and UK young customers

Hong‐Youl Ha, Siva K. Muthaly, Raphaël K. Akamavi

This study sets out to employ a cross‐cultural perspective to explore alternative explanations in the development of the online repurchase intentions model.