European Journal of Marketing: Volume 40 Issue 1/2

Marketing and consumerism: A response to O'Shaughnessy and O'Shaughnessy

Andrew V. Abela

This paper aims to examine O'Shaughnessy and O'Shaughnessy's response to accusations about marketing's detrimental impact on society.

Impacts of situational factors on buying decisions in shopping malls: An empirical study with multinational data

Guijun Zhuang, Alex S.L. Tsang, Nan Zhou, Fuan Li, J.A.F. Nicholls

To investigate the impact of situational factors on mall shoppers' buying decisions.

Strategic impact of new product development on export involvement

Jeen‐Su Lim, Thomas W. Sharkey, John H. Heinrichs

This study seeks to evaluate the importance of new product development cycle time for firms that have a strategy of pursuing exporting as a means of achieving and sustaining…

Antecedents of the difference in perceived risk between store brands and national brands

Celina González Mieres, Ana María Díaz Martín, Juan Antonio Trespalacios Gutiérrez

The present study sets out to analyze the effects that a set of variables related to purchasing behaviour has on the difference in perceived risk between store brands and national…

Customer retention management processes: A quantitative study

Lawrence Ang, Francis Buttle

Customer retention has been a significant topic since the mid‐1990s, but little research has been conducted into management processes that are associated with excellent customer…

Pursuing opportunities: Why so many fail and so few succeed

Geir Grundvåg Ottesen, Kjell Grønhaug

Aims to address the important but little researched question of why so many firms fail and so few succeed in their pursuit of opportunities.

New channels/old channels: Customer management and multi‐channels

Tim Hughes

This paper seeks to concern itself with the implications for the management of customer relationships of pursuing a multi‐channel approach.

Marketing and non‐profit organizations in the Czech Republic

Martin Bulla, David Starr‐Glass

This paper aims to examine the context and nature of marketing used by nonprofit organizations in the Czech Republic.

An integrated model of the behavioural dimensions of industrial buyer‐seller relationships

Leonidas C. Leonidou, Dayananda Palihawadana, Marios Theodosiou

Research on the behavioural aspects of buyer‐seller relationships, although sizeable, is too heterogeneous and fragmented to yield complete and conclusive insights as to the…

The effect of service brand extensions on corporate image: An empirical model

Jose M. Pina, Eva Martinez, Leslie de Chernatony, Susan Drury

The main objective of this study is to analyse the influence that service brand extensions have on corporate image.

Cyclical patterns in the content of advertisements: Replication, confirmation, extension and revision

Michael Fay

It is a tenet of the marketing and advertising communities that the claims and appeals contained in advertisements must reflect the behaviour, aspiration or dreams of potential…

Improving customer service: issues in customer contact management

Sarah Spencer‐Matthews, Meredith Lawley

This research aims to better understand the issues of why individualised communications should be incorporated into customised customer contact service and how customer contact…

Business and Management Research: How to Complete Your Research Project Successfully

Richard J. Varey