Table of contents
Science, serendipity and the contemporary marketing condition
Stephen BrownThe purpose of this commentary is to summarise developments in the science of serendipity and urge marketers to pay more attention to the incorrigible incalculability of…
Learning orientation and market orientation: Relationship with innovation, human resource practices and performance
Felix T. Mavondo, Jacqueline Chimhanzi, Jillian StewartThe paper investigates the relationships among learning orientation (LO), market orientation (MO), human resource practices (HRPs) and innovation and their association with…
CRM: conceptualization and scale development
Leo Y.M. Sin, Alan C.B. Tse, Frederick H.K. YimTo develop a reliable and valid measuring scale for customer relationship management (CRM).
The artist and the brand
Jonathan E. SchroederThe purpose of this paper is to argue that greater awareness of the connections between the traditions and conventions of visual art and the production and consumption of images…
The effect of market and learning orientation on strategy dynamics: The contributing effect of organisational change capability
Tony McGuinness, Robert E. MorganThe purpose of this research paper is to define a new construct, organisational change capability, which determines an organisation's effectiveness in implementing marketing…
Antecedents of conflict in marketing's cross‐functional relationship with sales
Philip L. Dawes, Graham R. MasseyThe purpose of this paper is to develop and test a model of the factors that explain the level of interpersonal conflict between marketing managers and sales managers. The paper…
An investigation of crossmarket standardisation strategies: Experiences in the European Union
Henry F.L. ChungThe importance of the European Union (EU) to international business cannot be stressed too greatly. Recently it has expanded to 25 country markets. Its total population has…
How commitment both enables and undermines marketing relationships
Gordon FullertonThe relationship marketing literature puts forward that customer commitment is central to the development of marketing relationships. The purpose of this paper is to investigate…
ISSN:
0309-0566e-ISSN:
1758-7123ISSN-L:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall