European Journal of Marketing: Volume 38 Issue 8

Management processes in marketing planning

Gordon Greenley, Graham Hooley, John Saunders

There has been concern in the literature about the adequacy of the traditional model of marketing planning, which focuses on what decisions should be made and not on how to make…

Exploring the dynamics of market orientation in turbulent environments: a case study

Geir Grundvåg Ottesen, Kjell Grønhaug

This paper explores whether and how firms and their management are influenced by two types of environmental turbulence which have only been given scant attention in past research…

The interaction of dependence and trust in long‐term industrial relationships

Carmen Camarero Izquierdo, Jesús Gutiérrez Cillán

It has been noted in the literature on inter‐organisational relationships that long‐term cooperation is more effective in a business environment characterised by interdependence…

Mapping the values driving organic food choice: Germany vs the UK

Susan Baker, Keith E. Thompson, Julia Engelken, Karen Huntley

The organic food market is one of the most promising in Europe, although national markets have developed at different rates. In Germany, organics' share of total food turnover is…

Competitive advantage through sponsorship: A conceptual model and research propositions

John Fahy, Francis Farrelly, Pascale Quester

The increasingly important role played by sponsorship in the marketing mix has given rise to the view that it should be considered a strategic activity with the potential to…

Relationship Marketing: Dialogue and Networks in the E‐commerce Era

Louise Canning