European Journal of Marketing: Volume 36 Issue 5/6

Marketing, the consumer society and hedonism

Marketing is commonly assumed to be responsible for the consumer society with its hedonistic lifestyle and for undermining other cultures by its materialistic stance. This, for…

Societal marketing and morality

Societal marketing emerged in the early 1970s, promising a more socially responsible and ethical model for marketing. While the societal marketing concept has attracted its…

Ethical issues of global marketing: avoiding bad faith in visual representation

This paper examines visual representation in marketing communication from a distinctive, interdisciplinary perspective that draws on ethics, visual studies and critical race…

Tribal marketing: The tribalisation of society and its impact on the conduct of marketing

This paper presents an alternative, “Latin” vision of our societies. Here the urgent societal issue is not to celebrate freedom from social constraints, but to re‐establish…

AIDS and community‐based organizations: the marketing of therapeutic discourse

This article explores the meanings of societal marketing in the context of AIDS community‐based organizations (CBOs). Studies have investigated the practice of relationship…

Communicative campaigns to effect anti‐slavery and fair trade: The cases of Rugmark and Cafédirect

This inquiry examines the challenge for marketers to foster both anti‐slavery and fair trade. Analyzes communicative work to enhance both. Describes underlying issues and public…

The societal conundrum of intellectual property rights: A game‐theoretical approach to the equitable management and protection of IPR

Observes that variances in standards for and interpretations of intellectual property rights (IPR) around the globe remain one of the great challenges for marketers and…

The role of strategic philanthropy in marketing strategy

Outlines the concept of strategic philanthropy, assesses its development and evolution, gives examples of the stakeholder focus, discusses marketing issues and addresses elements…

Elegy on the death of marketing: Never send to know why we have come to bury marketing but ask what you can do for your country churchyard

Considers the past, present and future of marketing. Whimsically but not without seriousness, concludes that marketing faces something of a Y2K problem. Indeed, as the next…

Blank Fictions: Consumerism, Culture and the Contemporary American Novel

The Handbook of Economic Sociology

On society, market logic and marketing