European Journal of Marketing: Volume 34 Issue 8

The strategic role of retail brands in British grocery retailing

Steve Burt

Assesses the evolution of retail brands within British grocery retailing over the past 25 years. Highlights key issues in defining retail brands which contribute to our…

Strategic market behaviour in the internationalization of food retailing – Interpreting the third wave of Sainsbury’s US diversification

Neil Wrigley

A two‐component framework for strategic marketing research, focused on the corporate level and the business‐unit level, to structure an interpretation of the strategic dimensions…

Brands without boundaries – The internationalisation of the designer retailer’s brand

Christopher M. Moore, John Fernie, Steve Burt

Addresses an area which has been neglected in the international retailing literature; the internationalisation of the fashion designer’s brand. Initial exploratory research…

Retail financial services: transaction to relationship marketing

Nicholas Alexander, Mark Colgate

Presents the findings of a survey carried out among the financial directors of leading retail companies in Australia, Ireland, New Zealand and the UK. The purpose of the survey…

Retailer adoption of the Internet – Implications for retail marketing

Cathy Hart, Neil Doherty, Fiona Ellis‐Chadwick

To date, most of the commentary on the impact of the Internet on retail marketing has been anecdotal, offering exaggerated speculative forecasts of its future potential. One view…

Retail power, competition and local consumer choice in the UK grocery sector

Ian Clarke

Focuses on the changing nature of retail competition and the way it affects local consumer choice in the UK grocery sector. Integrates relevant literature on the economic aspects…

Consuming People: From Political Economy to Theaters of Consumption

Ian Clarke

Shopping, Place and Identity

Christopher M. Moore