European Journal of Marketing: Volume 33 Issue 7/8

Commentary: Confessions of a reflective practitioner: meeting the challenges of marketing’s destruction

Anthony C. Cunningham

In the light of the new millennium, discusses the shift in the power of paradigms, humorously illustrated with the examples of Christopher Columbus, Eratosthenes, Copernicus and…

A polemic: In search of excellence among business school professors: cowboys, chameleons, question‐marks and quislings

Nigel F. Piercy

Argues that fundamental mistakes have been made in the way in which business school professors have been managed in many schools. The effects of our well‐meaning actions in…

Professional judgment and the predicaments of practice

Joseph Dunne

Addresses the issues inherent when analysing marketing philosophy and knowledge, illustrates by examples from various philosophers, pricipally Aristotle. Explores the relationship…

Tacit knowledge and the epistemology of expertise in strategic marketing management

Christopher E. Hackley

Discusses issues concerning the relationship between codified marketing theory and practical strategic marketing expertise, particularly with respect to the importance of “tacit”…

Business research as an educational problem‐solving heuristic – the case of Porter’s diamond

Laurence O’ Connell, Paula Clancy, Chris van Egeraat

Explores the link between research practice and business education. The work of Michael Porter has a long association with the field of marketing. Focuses on the Porter’s diamond…

Getting doctored: a proposed model of marketing doctoral student socialization

Philip J. Trocchia, David Berkowitz

Addresses the socialization process among marketing doctoral students. Four modes of doctoral student socialization are provided from depth interviews conducted with 28…

Curriculum internationalisation: A comparative study in Iran and Sweden

Esmail Salehi‐Sangari, Tim Foster

Investigates the increasing interest by educators to provide students with the international management and research skills that are becoming more necessary as we enter the…

Marketing and technical managers: An inter‐functional exploration of problem perception

Pierre Berthon, Leyland Pitt, Constantine Katsikeas

Explores inter‐functional differences between marketing and other departments from a decision‐making perspective, with particular emphasis on managers’ perceptions of problems…