European Journal of Marketing: Volume 33 Issue 5/6

Consumer Behaviour: A European Perspective

Gordon R. Foxall

Success factors of line extensions of fast‐moving consumer goods

Edwin J. Nijssen

Among the range of strategies available to a company, line extensions are an important way to keep a brand alive and to realize incremental financial growth. In order to be…

Market segmentation by using consumer lifestyle dimensions and ethnocentrism: An empirical study

Orsay Kucukemiroglu

Identifies consumer market segments existing among Turkish consumers by using lifestyle patterns and ethnocentrism. Data for the study were collected through personal interviews…

Australian perceptions and experiences of international countertrade with some international comparisons

Peter W. Liesch, Aspy P. Palia

While conjecture surrounds attitudes toward countertrade, there are few studies reporting on empirical inquiries. Attitudes to and perceptions of various dimensions of…

Image of suburban shopping malls and two‐stage versus uni‐equational modelling of the retail trade attraction: An empirical application

Francisco José Más Ruíz

The main objective of this research is to examine the nature of the image of shopping malls and to contrast the reliability of two models that analyse the attraction of retail…

The marketing‐finance interface towards financial services with special reference to the new services provided by futures exchanges

Joost M.E. Pennings, Martin G.M. Wetzels, Matthew T.G. Meulenberg

The financial services industry is one of the fastest growing service industries. The financial services industry includes financial derivatives markets such as options and…

Strategic groups analysis (SGA) as a tool for strategic marketing

Carlos Flavián, Yolanda Polo

Argues in favour of the convenience of using strategic groups analysis (SGA) as a business management tool that is especially useful for strategic marketing planning. To…

The behavioural perspective model: Consensibility and consensuality

Gordon R. Foxall

Reported are three experimental studies which assess the consensual availability of the interpretive variables of the behavioural perspective model (BPM) of consumer choice. In…

Playing the part: Practitioner roles in public relations

Gillian Hogg, Denis Doolan

Considers the various roles that public relations practitioners play and the implications of those roles for the status of public relations within the organisation. Within the…

Market power and its measurement

Lisa Wood

Addresses the importance of brands in the assessment of market power. Traditional approaches to assessing market power are fraught with problems because they ignore the power of…

The market orientation of Chinese enterprises during a time of transition

Shengliang Deng, Jack Dart

As China moves from a command economy to one more directed by customer demands, its enterprises must acquire an entirely new understanding of the purpose of business. The…