European Journal of Marketing: Volume 33 Issue 11/12

Marketing orientation and its determinants: an empirical analysis

George J. Avlonitis, Spiros P. Gounaris

While a strong association between Marketing Orientation development and company performance has been established, the understanding of the Marketing Orientation remains unclear…

A dynamic analysis of market entry rates in a global industry: a community ecology perspective

Aysegül Özsomer, S. Tamer Cavusgil

States that it is critical that incumbent firms understand the processes that enhance or inhibit entry of new firms into their industry. A new entrant into an industry may create…

The partner selection process in international joint ventures

Ali K. Al‐Khalifa, S. Eggert Peterson

Argues that the motivation involved in partner selection must be distinguished from the motivation to enter into a joint venture; the latter may be considered the “ends” dimension…

Linking perceived service quality and service loyalty: a multi‐dimensional perspective

Josée Bloemer, Ko de Ruyter, Martin Wetzels

In recent research on service quality it has been argued that the relationship between perceived service quality and service loyalty is an issue which requires conceptual and…

How now, mad‐cow? Consumer confidence and source credibility during the 1996 BSE scare

Andrew P. Smith, James A. Young, Jan Gibson

Explores the impact on consumer attitudes of the zenith of the bovine spongiform encephalopathy (BSE) scare of 20/21 March 1996. Considers implications for consumer behaviour and…

Adoption of payment systems in ten countries – a case study of diffusion of innovations

Gerrit Antonides, H. Bas Amesz, Ivo C. Hulscher

Studies adoptions of four different payment systems in ten countries during 1988‐96. Adoption curves are estimated from secondary data concerning ATMs and banker’s cards. Usage of…

The effects of bilingualism on the consumer: the case of Spain

Ignacio Redondo‐Bellón

Analyses the influence of the use of Spanish and of regional languages in consumers and homes of five bilingual regions of Spain: Balearic Islands, Basque Country, Catalonia…

Power and influence in the buying centre

Mark Farrell, Bill Schroder

Builds on work in organisational buying. Examines the relationship between power bases and influence strategies in an organisational buying situation, specifically, the decision…

The capabilities and performance advantages of market‐driven firms

Douglas W. Vorhies, Michael Harker, C.P. Rao

Although progress has been made in understanding market‐driven businesses from a theoretical perspective, relatively few empirical studies have addressed the capabilities needed…

A cultural analysis of Japanese tourists: challenges for tourism marketers

Yvette Reisinger, Lindsay Turner

Presents the results of an empirical analysis of the cultural differences between Australian and Japanese populations in a tourism context. Argues that the challenge for tourism…

Global Marketing – A Market Responsive Approach

Ali K. Al‐Khalifa