European Journal of Marketing: Volume 32 Issue 9/10

A study of marketing departments in Australasian universities

Peter J. Danaher, Richard G. Starr

In this article we present the results of a survey of marketing departments in Australasia. The department head completed the questionnaire, which covered the areas of class…

Processes of a case study methodology for postgraduate research in marketing

Chad Perry

Qualitative research has not been viewed as a rigorous alternative to established quantitative methods in postgraduate marketing research. However, this paper reports on the…

A case for more integrative multi‐disciplinary marketing education

Rhett H. Walker, Dallas Hanson, Lindsay Nelson, Cathy Fisher

Marketing education that develops in students an understanding of core theory and practical principles, but does not encourage students to see connections between the courses that…

Export performance: success determinants for New Zealand manufacturing exporters

Peter C. Thirkell, Ramadhani Dau

A large and representative sample of New Zealand manufacturing exporters is used to empirically test and validate the model of export performance proposed by Aaby and Slater. A…

Do service and merchandiseexporters behave andperform differently?: A New Zealand investigation

Doren D. Chadee, Jan Mattsson

Research on export behaviour and the determinants of export performance of manufacturing firms abounds in the literature. By contrast relatively little research has been…

Differences in “cultural values” and theireffects on responses to marketing stimuli: A cross‐cultural study between Australians and Chinese from the People’s Republic of China

Anthony Chun‐Tung Lowe, David R. Corkindale

This is an exploratory cross‐cultural study. It attempts to measure the differences in cultural values between Australians and Chinese from the People’s Republic of China. This…

A typology of consumption based on ethnic origin and media usage

Michael K. Hui, Michel Laroche, Chankon Kim

Examines consumption as a function of two ethnicity indicators. Ethnic origin, a reflective indicator, is not subject to the volition of a person and is hardly changed by…

Developing a better measure of market orientation

Brendan Gray, Sheelagh Matear, Christo Boshoff, Phil Matheson

While academics have been attempting to establish empirical support for the marketing concept, managers have been facing a complementary challenge to implement this cornerstone of…

A contingency analysis of the impact of salesperson’s effort on satisfaction and performance in selling new products

Kwaku Atuahene‐Gima

To ensure diffusion of new products among buyers’ firms need to ensure their acceptance by the salesforce. Few studies have, however, examined the satisfaction and performance of…

Services Marketing: : Australia and New Zealand

Peter J. Danaher

Food Marketing: : An International Perspective

Joseph C. Salvacruz