European Journal of Marketing: Volume 32 Issue 11/12

Performance of strategic groups in the Greek dairy industry

This paper tests for the presence of differences among the effectiveness of profitability determinants between strategic groups with advertised and unadvertised products by using…

The influence of product type on the purchasing structure

This article reports on the influence of product type on the purchasing structure within selected phases of the purchasing process by using regression analysis on data from Greek…

Time, temporality and consumer behaviour: A review of the literature and implications for certain financial services

Time as a dependent (temporal patterning or allocation) or independent (temporal context) variable in the study of marketing problems has attracted a range of researchers who use…

Consumer response to the preferred brand out‐of‐stock situation

The goal of this study was to gauge brand loyalty. To do this, a brand loyalty acid test was used, which involved an out‐of‐stock (OOS) experiment where the complete product line…

The effect of global leadership on purchasing process outcomes

This study examines the effects of transformational and transactional leadership behaviors on cycle time, customer orientation, and relationship commitment in the purchasing…

Market orientation and dimensions of strategic orientation

The specific domain of market orientation has been the subject of much scrutiny this decade. Both conceptual and empirical advances have been made to establish the marketing…

Modelling the components of the brand

Models of the components of brands are gaining more attention among practitioners and academics. We review why managers have a tendency to develop mental models and overview the…

Adding value to service offerings: the case of UK retail financial services

This study explores practitioner views regarding which elements of the service offering to emphasise when formulating strategies to add value and, hence, gain competitive…

The self‐concept and image congruence hypothesis: An empirical evaluation in the motor vehicle market

Evaluates the applicability of self‐concept and product image congruity theory within the new motor vehicle market. By utilising competitive product offerings, and by employing…

On the ability of ad agencies to assist in developing one‐to‐one communication: Measuring “the core of dialogue”

The development of database marketing has brought a new set of possibilities to marketers. The use of one‐to‐one communication is a new way of closing the gap between the clients’…

Towards an ecological collaborative relationship management A “co‐opetive” perspective

Attempts to address how organizations are responding to the growing complexities of global business, technology, and virtual organizations. Argues that organizations can…

Mail survey response behavior: A conceptualization of motivating factors and an empirical study

In addition to proposing an integrated conceptualization of mail survey response behavior, this article presents an empirical study which examines the potential of source and…

The Coming Shape of Organisation