European Journal of Marketing: Volume 32 Issue 1/2

Conceptualizing total quality orientation

Iris Mohr‐Jackson

The academic marketing literature reflects remarkably little effort to conceptualize total quality orientation, which is key to understanding customer satisfaction. The author…

Measuring market orientation in several populations: A structural equations model

Nora Lado, Albert Maydeu‐Olivares, Jaime Rivera

Most researchers have studied economic performance linked to market orientation, while a lesser interest has been shown in validating this construct’s measure. We present a study…

Approaches to small firm marketing: A critique

Wai‐sum Siu, David A. Kirby

Though academic research into the marketing/ entrepreneurship interface is of only relatively recent origin, it would seem that the basic principles of marketing appear to be…

A dynamic approach to country‐of‐origin effect

Shlomo I. Lampert, Eugene D. Jaffe

Most studies of the effect of country‐of‐origin on consumer evaluation of products are based on static models, even though it is recognized that country image changes over time…

Salesforce performance and behaviour‐based management processes in business‐to‐business sales organizations

Nigel F. Piercy, David W. Cravens, Neil A. Morgan

Reports a study of sales management in UK companies, which explores the relationship between behaviour‐based control systems and outcome‐based control systems. Although…

Interfaces for resolving marketing, manufacturing and design conflicts: A conceptual framework

Samar K. Mukhopadhyay, Anil V. Gupta

Marketing‐manufacturing interface is becoming an increasingly important research area, as the firms unable to reduce inter‐departmental conflict find their global competitiveness…

A contingency model of marketing information

Malcolm Wright, Nicholas Ashill

Marketing information systems have usually been analysed in terms of market research, market intelligence and computerised modelling and analysis systems. Both empirical and…

A relationship marketing approach to guanxi

José Tomás Gómez Arias

In recent years there has been a growing interest in Asian business practices, in particular the use of social networks in China for business purposes. Because of its relational…

Marketing in Evolution: : Essays in Honour of Michael J. Baker

Axel Johne