European Journal of Marketing: Volume 30 Issue 6

Determinants of export performance in a European context

Constantine S. Katsikeas, Nigel F. Piercy, Chris Ioannidis

Drawing attention to certain important gaps in the exporting literature, develops and evaluates a model of export performance using a sample of regular exporters from a small…

Market segmentation: normative model versus business reality: An exploratory study of apparel retailing in Belgium

Erwin Danneels

States that market segmentation is one of the most important concepts in marketing, though little has been published about its application in business practice. Explores the…

The adoption of information technology in customer service

Christine T. Domegan

Many leading firms across Europe are harnessing information technology to cultivate customer service as a valuable asset to achieve strategic superiority. The key findings of this…

Is today the right time to buy? Analysis of the factors which shape this opinion

Vidal Díaz De Rada Igúzquiza

Aims to define the index of consumer sentiment (ICS) and the different aspects which influence it. To this end, uses the hypothetical starting point that the subjective perception…