European Journal of Marketing: Volume 3 Issue 2

Some reflections on consumer panels

R.W. Hill

Posits the question: are marketing executives too ready to accept consumer panel data without thinking to question their validity or usefulness? Asks also whether consumer panels…

Product planning in engineering companies: a recent research survey

M.T. Cunningham, M.A.A. Hammouda

Presents some preliminary findings emerging from a research study discussing some of the factors affecting the adoption of planning in various large engineering groups. Chronicles…

Survey of industrial advertising media

R.W. Kinnaird

Argues availability of research into how industrial advertising media compares unfavourably with that of its consumer counterpart. Discusses the survey, spread over three years…

Cluster analysis and market segmentation

Martin Christopher

Suggests that segmentation technology has become increasingly sophisticated in recent years and the role of multi‐dimensional techniques in marketing analysis is increasingly…

The origins of motivational research

Leslie Collins, Caroline Montgomery

Offers the results of an attempt to trace and characterise the origins of what is sometimes termed motivational research. Proclaims that motivational research, complementing…

Commercial implications of the Central Register of Businesses

Lawrence S. Berman

Discusses the Central Register of Businesses which is basically an agreed list of names and addresses of business, held on computer, classified by industrial activity, location…

Is industrial marketing different?

D.W. Smallbone

Attempts to demonstrate the shallowness of any approach that attempts to show that industrial marketing is wholly different from any form of marketing. Posits that, on the other…