Table of contents
Customer Satisfaction during the Service Delivery Process
Peter J. Danaher, Jan MattssonPrior studies of how service quality evolves during the service deliveryprocess have used aggregate case data in retrospect or have not obtainedobjective measures of the actual…
16661
Differences in Perceptions of Exporting Problems Based on Firm Size and Export Market Experience
Constantine S. Katsikeas, Robert E. MorganThere is a lacuna of empirical research in the international marketingliterature pertaining to problems and issues encountered by exportingfirms, particularly in relation to the…
4627
Religious Contrasts in Consumer Decision Behaviour Patterns: Their Dimensions and Marketing Implications
Nejdet DelenerStudying the influence of the religious construct on consumer decisionmaking is important owing to its stability over time and the observablenature of many of its elements. This…
8525
The Role of Geodemographics in Segmenting and Targeting Consumer Markets: A Delphi Study
V.‐W. Mitchell, Peter J. McGoldrickDiscusses the applications and limitations of current geodemographicclassifications for the identification, segmentation and targeting ofconsumer markets. Then discusses future…
4895
ISSN:
0309-0566e-ISSN:
1758-7123ISSN-L:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall