European Journal of Marketing: Volume 28 Issue 1

Taiwanese Consumers’ Perceptions of Product Information Cues: Country of Origin and Store Prestige

Li‐Wen Lin, Brenda Sternquist

Reports on a study in which 265 consumers were asked to assign price andquality estimates to women’s sweaters. Uses a 4 x 3 factorial designwhich incorporates four country cues �…

Political Marketing: Structure and Process

Patrick Butler, Neil Collins

Suggests that political campaigners are faced with marketing problemsand opportunities. Acknowledges the increasing professional marketingactivity in political campaigns. Examines…

Advertising Agency/Client Relationships in an Advanced Developing Country

Erdener Kaynak, Orsay Kucukemiroglu, Yavuz Odabasi

Suggests that, parallel with the rapid developments taking place in themanufacturing sector, the advertising industry is also experiencing astage of rapid development in most of…

A Preliminary Investigation into Pre‐ and Post‐Purchase Risk Perception and Reduction

V.‐W. Mitchell, Pari Boustani

Since 1960, perceived risk has been of interest to marketing academics.Their interest in the consumer decision‐making process considerablypredates this, but interest in how risk…