Table of contents
A Behaviourist Perspective on Purchase and Consumption
Gordon R. FoxallCritically examines the status and plausibility of aninterpretative account of consumer behaviour derived from operantpsychology (behaviour analysis). It is argued that a model of…
A Control View of the Behaviour of Consumers: Turning the Triangle
Rik PietersAccording to the emission view of behaviour, consumers emit overtresponses as a result of a more or less complicated prior process whichstarted in the environment. Explores the…
Personality and Consumer Behaviour: An Operational Approach
Paul J. AlbanesePresents a report on the promising preliminary results of the Qproject at Kent State University to operationalize the personalityorganization from psychoanalytic object relations…
Consumption and Significance: Everyday Life in a Brand‐new Second‐hand Bow Tie
Robert Grafton SmallDiscusses the analogy of two bow ties, part of a deceasedrelative′s effects, showing that although one was worn out and the otherunopened they were both second‐hand. Compares this…
Consumer Behaviour as an Evolutionary Process
Gordon R. FoxallThe growth of knowledge in marketing requires alternativeinterpretations of consumer behaviour to the prevailing trait andinformation processing models derived from structural…
ISSN:
0309-0566e-ISSN:
1758-7123ISSN-L:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall