Table of contents
Understanding the Role of Export Marketing Assistance: Empirical Evidence and Research Needs
A. Diamantopoulos, B.B. Schlegelmilch, K.Y. Katy TseUses a response‐hierarchy approach as an integrative framework fora review of key issues and research in the field of export assistance.Following a discussion of the concept and…
1645
Postmodern Marketing?
Stephen BrownInitially dismissed as one among many intellectual fads,postmodernism now occupies a prominent position in all manner ofacademic disciplines. Although marketers have not been slow…
23453
Project Dropstrat: What Factors Do Managers Consider in Deciding Whether to Drop a Product?
George J. AvlonitisThis research focuses on the weak product evaluation anddecision‐making stage of the product elimination process. In comparisonwith previous works in this area, this research…
561
Industrial Product Elimination Decisions: Some Complex Issues
Niren M. VyasIndustrial product management benefits from efforts to distinguishmore clearly between product elimination and product replacementproblems. Two basic approaches to the product…
766
ISSN:
0309-0566e-ISSN:
1758-7123ISSN-L:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall