Table of contents
Marketing Strategies between Dumping and Anti‐dumping Action
Michel M. KosteckiDumping is a permanent feature of marketing strategies of numerousfirms aiming to increase their market share, to optimise the volume oftheir production or to maximise profits…
1716
Values and Consumption Patterns: A Comparison between Rural and Urban Consumers in Western Germany
Iris SchopphovenValues are potential market segmentation tools to analyseconsumption patterns. Previous research has shown salient differencesbetween regions within countries and across…
1475
Foreign Language Ability and International Marketing
Jonathan S. SwiftExamines the role of foreign language ability in internationalmarketing. Suggests that the importance of language is more than muchrecent language‐oriented literature would have…
4894
Marketing Standardisation by Multinationals in an Emerging Market
Aysegul Ozsomer, Muzaffer Bodur, S. Tamer CavusgilExamines the extent to which MNCs in Turkey standardise theirmarketing activities. The findings suggest that, in general, MNCs pursuehigher levels of standardisation when market…
5886
ISSN:
0309-0566e-ISSN:
1758-7123ISSN-L:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall