Table of contents
The Relationship between Exporters from a Developing Country and Importers based in a Developed Country: Conflict Considerations
Constantine S. Katsikeas, Nigel F. PiercyUnderstanding buyer‐seller relationships in marketing channelsrelies on modelling conflict, yet little research concerning thisquestion has been conducted in the context of…
751
Design of a Marketing Information System: Useful Paradigms
E. Alan Buttery, Ewa M. ButterySo far there has been a lack of consideration of core philosophiesin the literature on Marketing Information Systems Design. Threepossible paradigms which could be used are…
2511
Retail Buyers and their Fresh Produce Suppliers: A Power or Dependency Scenario in the UK?
Simon D. Knox, Helen F.M. WhiteThis article extends the IMP interaction approach intohorticultural marketing in the United Kingdom. Firstly, the stages inthe development of retail buyer‐supplier relationships…
754
Historical, Descriptive and Strategic Perspectives on the Construct of Product Commitment
Charles L. Martin, Phillips W. GoodellThis article traces the historical roots of an important marketingconstruct: product commitment. The concept of product commitment isviewed first as a largely behavioural…
712
ISSN:
0309-0566e-ISSN:
1758-7123ISSN-L:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall