Table of contents
The Marketing Concept: Putting the Theory into Practice
Graham J. Hooley, James E. Lynch, Jenny ShepherdThis paper attempts to develop a typology of current approaches tomarketing in UK industry. It reports the results of a national postalsurvey of over 1,000 UK chief marketing…
15310
Measuring Inherent Product Values
Jan MattssonValues have become a subject of growing interest, and are nowgenerally accepted as an important factor in marketing research.However, value research that relies solely on a simple…
521
Innovation and Evolution in UK Retailing: The Retail Warehouse
Stephen BrownInnovations in retailing are characterised by, first, a hostilereaction from established organisations and, second, by a distinctivepattern of evolution. This article presents an…
3452
″Project Dropstrat″: Product Elimination and the Product Life Cycle Concept
George J. AvlonitisThis research represents the first attempt to examine the productelimination decision over the Product Life Cycle (PLC). Two researchhypotheses were put forward proposing that…
2965
ISSN:
0309-0566e-ISSN:
1758-7123ISSN-L:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall