Table of contents
High Priesthood, Low Priestcraft: The Role of Political Consultants
N.J. O′ShaughnessyThe political consequences and effectiveness of the growth inpolitical consultancy in the USA are surveyed. The marketing ofelectoral candidates creates moral ambiguities. A…
324
Marketing Concepts and Actions: Implementing Marketing‐led Strategic Change
Nigel PiercyFocuses on the problems for marketing executives of theimplementation, rather than just those of the generation, of marketingstrategies, and the inevitable associated…
3351
How do CPA Firms Perceive Marketing and Advertising? A Hong Kong Experience
Oliver H.M. Yau, Thomas WongProfessional accounting bodies in most English‐speaking countrieshave recently relaxed advertising restrictions to varying degrees.However, profession accountants are only allowed…
750
Marketing Strategy and Planning in the UK Pharmaceutical Industry: Some Preliminary Findings
Keith Fletcher, Susan J. HartStrategic Marketing planning in the British pharmaceutical industryis discussed, with the key areas of marketing personnel, planningprocedures and associated analytical tools…
2337
ISSN:
0309-0566e-ISSN:
1758-7123ISSN-L:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall