Table of contents
International Marketing Ethics: Problems Encountered by Australian Firms
Robert W. Armstrong, Bruce W. Stening, John K. Ryans, Larry Marks, Michael MayoThe international marketing ethics problems encountered by arepresentative sample of Australian firms engaged in internationalbusiness are examined. The executive in charge of…
2161
Advertising in China: Viability and Structure
Lauren A. SwansonThe roles and rules of advertising as it is practised in China havevacillated greatly over the years. Periods of condemnation ofadvertising have been followed by its acceptance…
1886
Taiwanese Children as Consumers
James U. McNeal, Chyon‐Hwa YehDriven by the needs of global marketers, a new programme isassessing the beginnings of consumer behaviour among young people of allindustrialised nations of the world. The initial…
925
Consumer Sentiment in Australia: A Replication and Cross‐national Comparison
Eleanor Chan, Oliver H.M. Yau, Robert ChanThe recent development of the Consumer Sentiment Scale has provokeda need for international comparison. Consumer sentiment towardsmarketing in Australia is compared with that in…
518
ISSN:
0309-0566e-ISSN:
1758-7123ISSN-L:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall