European Journal of Marketing: Volume 22 Issue 3

Market Segmentation and Apartheid

W. Duncan Reekie

South African marketing data are recorded by the government's official racial classifications. There is superficial evidence from consumer media statistics that such…

Concessionaires — A Strategic Option for Retailers

Steve Worthington

Concessionaires(shops‐within‐shops) have long been a feature of the department store and more recently of the “superstore”. This article examines the use by two major retailers…

A Study of Diffusion of Innovations in Respect of the High Speed Train

G.A. Lancaster, C.T. Taylor

A transport innovation has been examined through canvassing opinion from a large sample of long distance travellers. The findings proved that there was no evidence to support…

Marketing Education: Present Needs and Future Challenges

Sten‐Olof Hansen, Christopher Carlsson, Pirkko Walden

Marketing education today is rather isolationist — marketing students are taught too many specialities, and they are given to sharp a profile in marketing particulars. The…

Consumer Demand or Customer Satisfaction?

Kenneth Bernard

In many circles, the study of industrial marketing has been segregated from that of consumer marketing, as if inherently different. This article highlights the significance of the…