European Journal of Marketing: Volume 19 Issue 6

Customer Satisfaction — The Key to Successful and Legally Unfettered Trading

Charles Derek Moss, Bill Richardson

Examines those aspects of trader/consumer transactions — the quality of the organizations products and/or services, and the quality of its interaction with customers — which are…

Consumer Outshopping Behaviour and its Implications for Channel Strategy: A Study of the Camera Patronage Pattern in Hong Kong

Ho‐Fuk Lau, Oliver Hon‐Ming Yau

Uses a product‐oriented approach to examine consumer outshopping patterns in a large and densely polulated city — Hong Kong. Concentrates on one popular consumer product, the…

An International Comparative Study of Credit Strategy

C.W. Neale, David D. Shipley

Provides insight into the credit offerings of manufacturers via an analysis of data which are unique in several ways. Focuses specifically on the dimensions of the credit package…

The Image and Reputation of British Suppliers in Western Europe

P.W. Turnbull

Focuses on the attitudes of buyers in Europe to Britain, and on their experience of British marketing competence. Examines the more general aspects of reputation followed by the…

Is This the Stuff That Marketers are Made Of?

Steve Carter

Examines briefly the origins of an individual's preferences for “doing”, which it suggests fall into four categories: converger, diverger, assimilator and accommodator. Describes…