Table of contents
Control of New Product Development in UK Companies
Richard A. MooreProvides a preliminary exploration of the control of new product development in the UK by means of a survey of 30 companies. Identifies interactions between business evaluation…
The Practice of Product Testing in the New Product Development Process: The Role of Model‐Based Approaches
Trevor WatkinsExamines the potential of predictive models in the product testing stage of new product development. Draws on experience gained from a series of interviews with senior managers in…
Approaching the New Product Organisation Problem: Favour Flexibility and Variety of Attack
Ronald McTavishProvides case studies from the industrial market of practical problems faced by companies in organizing new product activity. Places emphasis on the complexity and uniqueness of…
The “Wheel of Retailing” and Retail Product Management
Ronald SavittExtends the “wheel of retailing” hypothesis by developing hypotheses dealing with product behaviour. Evaluates these hypotheses with historical data which have begun to change…
The Organisation of High‐Technology Product Innovation
F.A. JohneExamines best current product innovation practice. Describes the organizational arrangements currently used by firms which are regular product innovators in order to guide those…
A Product Life Cycle Theory for International Trade: An Empirical Investigation
Geoffrey Lancaster, Inger WesenlundStates that product life cycle theory has been applied to many industries and has proved successful in identifying future product and service strategies. Looks at how this theory…
An Understanding of Marketing Strategy
Gordon E. GreenleyInvestigates the understanding of marketing strategy and the differentiation and clarification of concepts used in conjunction with it. Carries out a search of the literature…
Merchandising
Francis ButtleGives a definition of merchandising explaining how and why it works effectively. Discusses its power and cost‐effectiveness as a means of ensuring a final pre‐purchase exposure of…
ISSN:
0309-0566e-ISSN:
1758-7123ISSN-L:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall