European Journal of Marketing: Volume 17 Issue 5

Factors Influencing The Choice of a Supplier by Grocery Distributors

P.J. McGoldrick, R.A. Douglas

Examines the key criteria in choice of suppliers in the grocery trade. Identifies factors highlighted by existing studies – inter alia consumer value, tactical considerations…

The Information Content of Women's Magazine Advertising in the UK

David B. Taylor

Describes the differences between informative and non‐informative product advertisements. Uses a sample of 242 advertisements from the October 1981 issues of the UK's highest…

A Re‐Examination of Marketing for British Non‐Profit Organisations

C.M. Octon

Examines marketing techniques used by British non‐profit organisations. Defines public sector and voluntary sector non‐profit organisation. Outlines the difficulties encountered…

Launching A Weaning Food in a Developing Country: The Moroccan Experience

Lyn S. Amine, Edward Vitale, S. Tamer Cavusgil

Discusses the various stages in the launch of a new weaning food in Morocco. Highlights inherent problems in marketing a product in Morocco, including government inefficiencies…

Exploring Copywriters' Ability to Perceive Target Group Attitudes Towards Advertising Copy

Karin Holstius

Analyses the ability of ability of copywriters to perceive the attitudes of various target group towards their advertising material. Uses Swedish copywriters based in Finland as…