Table of contents
A Strategic Tool for Low Involvement Products: Leverage Analysis
Kenneth A. Le ClaireExamines the generally acknowledged field of considerable importance to marketers, e.g. problems of analysing brand image data and the best areas for development of product…
374
Financial Ratios and The Analysis of Marketing Policy
Yoram C. Peles, Meir I. SchnellerDiscusses the analysis that financial ratios have won lots of attention in the accounting and financial literature. Demonstrates how financial ratios can be used in order to…
1601
Understanding Barriers to Product Innovation at the R & D/Marketing Interface
A.F. MillmanStates that contact between research and development (R & D) and marketing varies quite considerably within different companies and industries. Discusses the situation between…
550
Value‐in‐use Pricing
Martin ChristopherMaintains that, in multi‐product companies, frequently it is the case that decisions taken on the price of one product will have implications for other products in the range…
1022
ISSN:
0309-0566e-ISSN:
1758-7123ISSN-L:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall