Table of contents
International Marketing Planning
Malcolm H. B. McDonaldThis monograph identifies and evaluates the marketing planning practices of British industrial goods companies operating internationally and examines the validity of the…
2731
ISSN:
0309-0566e-ISSN:
1758-7123ISSN-L:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall