European Journal of Marketing: Volume 14 Issue 1

Diffusion of Innovation and Opinion Leadership

P.W. Turnbull, A. Meenaghan

Declares that diffusion (a term employed to describe the process whereby an innovation or a new idea or practice spreads through a social system over time) is a summary term used…

Managing International and Export Marketing

T. Cannon

Argues that the distinction between the two distinct, but interrelated areas of management in international trade is not neat – exporters being differentiated from the…

Toward a Theory of Modern Markets

J.A. Barnhill, W.M. Lawson

Postulates that advances made in marketing, particularly in the USA, have only served to highlight shortcomings in this discipline particularly the absence of central theories and…

The Marketing Functions in the Framework of the Integrative Marketing Concept

Paul W. Meyer

Contends that economic activities constitute a fundamental field of activity of human society. States that polarity between economy and society means these extremes cannot be…

Adoption of a Discontinuous PDM Innovation in Agriculture: Rough‐Terrain Forklift Trucks

G.R. Foxall

Contends that the majority of industrial innovations are of the continuous or dynamically continuous type. Discusses developments of new products, which mostly have their origins…