Table of contents
New Product Development
Tom CannonChange, Adaption and Development are central to modern marketing. This paper provides an overview of the subject area of innovation and new product development. The critical role…
2695
ISSN:
0309-0566e-ISSN:
1758-7123ISSN-L:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall