European Journal of Marketing: Volume 11 Issue 7

Some Constraints on Adaptive Marketing by Foreign Consumer Goods Firms in Japan

Robert M. March

Suggests some ways in which Western firms in Japan can adapt their marketing policies to the peculiarities of the Japanese marketing environment. Stresses the need to appoint a…

Forecasting Consumer Values

Thomas E. Barry, Leland M. Wooton

Seeks to highlight the potential role of consumer values as a guiding force to technology. Posits, in order to assess these values, that considering the field of futures research…

Export Targeting

A.M Forbes

Throughout the world of the Less Developed Countries (LDC’s) there exists a complex maze of export promotion and incentive schemes which reflect the mental agility of economists…

A Competitive Profile of Products and Associated Marketing Practices of Selected European and Non‐European Countries

John R. Darling, Frederic B. Kraft

Evaluates the impact of the ‘made in’ label on Finnish consumers' attitudes towards the products of selected countries, and they examine the implication of these attitudes for…

Commodity Marketing and Generic Promotion

Alan R. Wolfe

Suggests some ways of overcoming large and unpredictable fluctuations in demand and prices of food commodities. Proposes, in order to maintain some equilibrium, there must be…

American Marketing in the European Common Market, 1963‐1973

J.J. Boddewyn, D.M. Hansen

Discusses studies on the way in which US manufacturers adjust or adopt their marketing activities to Western Europe's national, regional and local differences. Reports that most…