Table of contents
Celebrity performance and endorsement value: the case of Tiger Woods
Kathleen A. Farrell, Gordon V. Karels, Kenneth W. Montfort, Christine A. McClatcheyAn interesting issue little explored in the celebrity endorsement literature is whether or not the activities of a celebrity endorser affect company performance. We examine the…
An empirical test of tournament theory: the Senior PGA Tour
Michael Melton, Thomas S. ZornUsing data from the Senior PGA Tours we analyze the incentive effects of rank order tournaments. Previous studies using data from the PGA Tour reached conflicting conclusions. To…
Professional golf: labor or leisure
Otis W. Gilley, Marc C. ChopinAlthough most labor and microeconomic textbooks contain a theoretical discussion of the backward‐bending labor supply curve, scant empirical evidence of this phenomenon exists. In…
NBA players: are they paid for performance?
Kevin J. Sigler, William H. SackleyThis paper studies the relationship between NBA players’ salaries and their performance on the basketball court. In other industries executive compensation has been found to have…
Risk taking in tournaments
Michael Melton, Thomas S. ZornTournament theory provides important insights into organizational reward systems. It examines the incentive properties of reward systems based on rank‐order rather than absolute…
ISSN:
0307-4358e-ISSN:
1758-7743ISSN-L:
0307-4358Online date, start – end:
1975Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor Don Johnson