Table of contents
Service ecosystems: why the media industry prefers access, not ownership
Jennifer Chandler, Atul TeckchandaniBecause of the increasing importance of access over ownership, the purpose of this paper is to propose a service ecosystem perspective to help managers navigate hypercompetition…
Bias versus error: why projects fall short
Lavagnon Ika, Jeffrey K. Pinto, Peter E.D. Love, Gilles PacheWorldwide, major projects often make the headlines as they suffer from a fourfold whammy of delays, cost blowouts, benefit shortfalls and stakeholder disappointments. It seems…
Why companies succeed or fail: corporate cycles and firm function in tandem
Panos Mourdoukoutas, Abraham StefanidisThis paper aims to underscore the need for developing a model of corporate cycles, which can explain how corporations rise, decline and fall in the marketplace.
How CSL Biotech became a global player: getting ahead of the competition
Mark P. Ward, Oleksiy OsiyevskyyThis paper aims to examine the role strategic problem identification and resolution played in identifying and capturing new sources of competitive advantage as CSL Limited (CSL…
Marketing performance: aligning people, processes, and results
António Pimenta da GamaThe purpose of this paper is to integrate and extend existing knowledge about marketing performance assessment, making a case for a measurement system identifying five categories…
Corporate financial disclosures and the importance of readability
Nadia Smaili, Anne Marie Gosselin, Julien Le MauxThis paper draws on prior studies on the readability of corporate financial disclosures to discuss why readability should be a concern for firms. Guidance and recommendations are…
The light at the end of the tunnel: marketing to seniors
Peter Buell HirschThis paper aims to address the continuing absence of older individuals portrayed across the advertising spectrum.
ISSN:
0275-6668e-ISSN:
2052-1197ISSN-L:
0275-6668Renamed from:
Business Strategy SeriesOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Pierre Dal Zotto