Table of contents
The winding path for foreign companies: building R&D centers in China
Dominique Jolly, Francesco Masetti-PlacciOnly a few foreign companies have started significant R&D activities in China. Although these forerunners have opened the door, their experience now needs to be transferred to…
Successful multi-channel strategy: mixing marketing and logistical issues
Sophie Jeanpert, Gilles PachéWhen a company simultaneously manages several distribution channels, there are important issues regarding the sharing of marketing and logistical resources. This paper aims to…
Caught in the middle: franchise businesses and the social media wave
Brian L. KingThe purpose of this paper is to explore the impact of the Internet, and more specifically social media, on franchise business models.
Floundering in a deregulated market: an energy company seeks new strategies
Avninder GillThe purpose of this paper is to analyze the business strategy of an energy company, identify the shortcomings in its existing strategy and provide recommendations to streamline a…
Choosing to retire: how companies can support and respect the decision better
Betsy D. Gelb, Teri Elkins LongacreOrganizational leaders understandably seek to match their workforce to the organization’s strategic focus. However, they may find their ability to do so thwarted by reluctance to…
Competitive profits and the annual report: measuring the sustainable business
Paul Strebel, Margaret Cording, Jialu ShanGetting rid of the contradictions between financial and sustainability reports is not straightforward, owing to their disparate financial-, environmental- and people-related data…
Fit-bitting the dog
Peter Buell HirschThe purpose of this paper is to examine the increasing use of data monitoring of employees by companies. As companies gather data on employees’ keystrokes and mouse clicks, as…
ISSN:
0275-6668e-ISSN:
2052-1197ISSN-L:
0275-6668Renamed from:
Business Strategy SeriesOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Ms Nanci Healy