Table of contents
Serving poor people in rich countries: the bottom-of-the-pyramid business model solution
Jaques Angot, Loïc PléThe purpose of this paper is to suggest that firms should transpose bottom-of-the-pyramid (BOP) strategies to top-of-the-pyramid (TOP) countries through adapted business models…
Unveiling the myths of M&A integration: challenging general management and consulting practice
Florian Bauer, Julia Hautz, Kurt MatzlerThe purpose of this paper is to detect and challenge generally accepted management and consulting practice in Mergers & Acquisitions (M&As). M&As have been an important issue in…
Too small to innovate? Creating value with fewer resources
José Moleiro Martins, Manuel Teles FernandesThe purpose of this paper is to explain to managers of small and medium enterprises (SMEs) and other professionals why they need to connect innovation and value creation in their…
Strategy maps: the essential link between the balanced scorecard and action
Rainer LuegThe purpose of this paper is to show how the use of Strategy Maps substantially improves the implementation success of balanced scorecards (BSC). The BSC is supposed to translate…
The Tour de France: corporate sponsorships and doping accusations
Jens Blumrodt, Philip J. KitchenThe purpose of this paper is show how sponsors in a major sponsored event may react when facing a potential doping affair. The Tour de France cycling competition is a premier…
Re-tweeting the Ayatollah
Peter Buell HirschThe purpose of this paper is to examine how the sudden emergence of official government voices using social media as their first platform for communication creates new…
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ISSN:
0275-6668e-ISSN:
2052-1197ISSN-L:
0275-6668Renamed from:
Business Strategy SeriesOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Pierre Dal Zotto