Journal of Business Strategy: Volume 32 Issue 6

Talent and analytics: new approaches, higher ROI

Jeanne G. Harris, Elizabeth Craig, David A. Light

More and more, the leaders of business functions are turning for competitive insights to the massive data they can now capture. But to date, human resources departments have…

Product service bundles: no simple solution

Alexander Hahn, Michèle Morner

The purpose of this paper is to examine the strategic and organizational difficulties of multidivisional corporations with solution business (product service bundles). Most large…

Wringing more value from advertising dollars: the customer satisfaction boost

Manoshi Samaraweera, Betsy D. Gelb

This paper aims to offer a new perspective on increasing advertising effectiveness, testing the idea that the link between advertising expenditures and brand equity is greater…

Integrating business analytics into strategic planning for better performance

Tobias Klatt, Marten Schlaefke, Klaus Moeller

Over the past few years, developments in business analytics have provided strategic planners with promising instruments for dealing with turbulent environments. This study aims to…

Value networks in cloud computing

Arto Ojala, Pasi Tyrväinen

The purpose of this paper is to examine value networks in cloud computing. It demonstrates the kinds of value offered by such networks to firms within a given network, and…

The value of prime customer relationships

Stuart E. Jackson

The author has previously written about the concept of “strategic market position.” Simply stated, SMP is a strategic discipline which ties together the principles of customer…

Once you can fake sincerity …

Patrick B. Marren

The purpose of this paper is to examine a new and possibly serious problem facing marketers and business in general – the breakdown of the marriage of media and advertising, and…

Editor’s note