Table of contents
The rise and rise of the B2B brand
Rick Wise, Jana ZednickovaThe purpose of this paper is to demonstrate to leaders of business‐to‐business (B2B) organizations the value of using brand management disciplines and tools to accelerate growth…
Mobile‐banking: can elephants and hippos tango?
Divakar Goswami, Satish RaghavendranThe purpose of this paper is to establish the potential that mobile banking offers to both banks and mobile carriers. Acknowledging the inherent difficulties of convergence…
The leadership lessons of crucible experiences
Robert J. ThomasThe purpose of this article is to explore different types of crucible experiences – transformative events that happen both on and off the job and that are the raw material from…
Delegating and devolving power: a case study of engaged employees
Richard J. PechIssues of trust and control are two major determinants for employee disengagement and organizational conflict. The following article describes how Bill Day, owner of Seaworks, a…
Making risk pay: the board's role
Norman T. SheehanThe purpose of this article is to propose a process which ensures boards make risk pay off by identifying and selecting opportunities which more than compensate for the risks…
The imperatives of e‐business: case study of a failed project
Stephen McLaughlinThe purpose of this paper is to take a critical look at a recent e‐business initiative (eCRM) undertaken by a global technology solutions organization. After significant time and…
Iceberg ahead
Patrick MarrenThe purpose of this paper is to discuss the retirement of the Baby Boom generation and the fiscal crisis that almost certainly will accompany it.
Membership has its shareholder rewards
Stuart E. JacksonMost business executives understand the importance of taking care of their best customers but they often limit their focus to engaging the left side of their customers' brains…
ISSN:
0275-6668e-ISSN:
2052-1197ISSN-L:
0275-6668Renamed from:
Business Strategy SeriesOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Pierre Dal Zotto