Table of contents - Special Issue: Design and business
Guest Editors: Jeanne Liedtka, Roger Martin, dt ogilvie
Design and business: why can ' t we be friends?
Roger MartinAs design becomes more important for business, designers and business people need to work together more. However, they tend to find the relationship difficult, challenging and…
Artistry for the strategist
Hilary Austen JohnsonArtistry has been suggested by many authors to be a characteristic of exemplary practitioners in any discipline; however, few have defined artistry, or described how it might be…
The second road of thought: how design offers strategy a new toolkit
Tony Golsby-SmithTraditional approaches to strategy have failed to deliver the hoped for benefits of transformation in too many cases. They do not engage people and they do not foster inventive…
Possibility thinking: lessons from breakthrough engineering
Robert Friedel, Jeanne LiedtkaThe ability to see new possibilities is fundamental to creating innovative designs – but what do we know about state-of-the-art possibility thinking? The purpose of this paper is…
Abduction: a pre-condition for the intelligent design of strategy
Nicholas Dew– This paper seeks to introduce the concept of abduction to strategists and show how abduction is an important influence on the effective design of strategies.
Daily life, not markets: customer-centered design
Vijay Kumar, Patrick WhitneyAs companies try to gain a deeper understanding of consumers, they are increasingly turning to user-observation and ethnographic processes. However, because of this work is…
Learning to design: giving purpose to heart, hand and mind
Sabine JungingerDesign thinking is becoming a topic in strategic management. Questions range from “What is it?” to “How can we approach design?” This paper aims to offer a glimpse into early…
The practice of breakthrough strategies by design
Heather M.A. FraserIn an environment where the challenge for businesses to stay ahead of the curve calls for new ways of strategizing for future success, design holds some important clues. By…
Strategizing through playful design
Claus D. Jacobs, Loizos HeracleousThe purpose of this paper is to conceptualize strategizing as a playful design practice; illustrate this view by describing a process for fostering effective strategic play;…
ISSN:
0275-6668e-ISSN:
2052-1197ISSN-L:
0275-6668Renamed from:
Business Strategy SeriesOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Pierre Dal Zotto